otouczelnie - Marketing Automation Specialist

Jesteśmy globalną organizacją inwestycyjną, a zarazem liderem w zarządzaniu aktywami, działającą na rynku jako Franklin Templeton Investments. Nasza główna siedziba zlokalizowana jest w San Mateo (Kalifornia), a nasze odddziały i wspierające nas spółki zależne znajdują się w 35 krajach. Świadczymy usługi i rozwiązania inwestycyjne w ponad 150 państwach na całym świecie

Firma: FRANKLIN TEMPLETON | Marketing Automation Specialist

Miejsce: Poznań, wielkopolskie

Nr ref. 861834

Opis stanowiska

Develop and execute marketing automation programs: Design, build, and execute automated marketing programs using Marketo to drive lead generation, nurture contacts, and support customer retention efforts.
Email marketing: Create and manage emails, including designing templates and optimizing email performance through A/B testing.
Landing page and form creation: Build and optimize landing pages and forms to capture lead information and drive conversions.
Database: Contribute to the maintenance of Franklin Templeton’s marketing database, ensuring data cleanliness, accuracy, and compliance with data protection regulations.
Reporting and analytics: Monitor and analyze digital marketing performance, providing insights and recommendations for optimization and improvement.
Integration and automation: Collaborate with cross-functional teams related to the integration of Marketo with other systems, such as CRM, to ensure seamless data flow and automation.
Stay up-to-date with industry trends: Continuously research and stay informed about the latest marketing automation trends, best practices, and technologies to drive innovation and improve campaign effectiveness.

Wymagania

Minimum of 3 years of experience in marketing automation, preferably in the asset management industry, using Marketo or similar marketing automation platform.
Experience with HTML/CSS for building/testing emails and landing pages.
Analytical mindset: Ability to analyze data, identify trends, and make data-driven decisions to optimize marketing automation strategies.
Strong communication skills: Excellent written and verbal English to effectively collaborate with cross-functional teams and stakeholders.
Attention to detail: Meticulous attention to detail to ensure accuracy and quality in campaign execution and data management.
Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
Continuous learning: Demonstrated commitment to ongoing learning and professional development in marketing automation and related technologies.
Marketo certification: Marketo Certified Expert or Marketo Certified Associate certification is a plus.